Our Story (An initiative of Maima Ethnics Pvt. Ltd.) is an ethnic clothing brand originated in a small city of India, Ranchi (Jharkhand) trying to create traditional wear designs that are both stylish and professional. We are continuously researching and finding out type of stories and products current market is most interested in. In this journey we are co-creating products with our craftsmen across the country in a way that is ethical and sustainable. USP of is designs fit for all settings. We are striving to bring designs anyone can relate to their personality, simple yet elegant, comfortable fabrics & fittings, streamlined silhouette and mindful ornamentation. We are creating unique and high-quality products through encouraging dialogue and co-creation with craftsmen & their patrons. We are working as a platform between craftsmen & their patrons to ease communication and collaboration which helps craft sell not as objects but stories and ideologies and it also helps to ensure that all parties involved are treated fairly and with respect.  
"We carry the story of the people who made our clothes"- Ali Hewson